Last Friday I was given the opportunity to speak at the Society of the Query Conference, organized by the Amsterdam-based Institute of Network Cultures. The conference critically reflected on the information society and the dominant role of the (Google) search engine in our culture. Most speakers and audience had a background in media studies, as Wikipedia puts it “an academic discipline that deals with the content, history and effects of various media; in particular, the ‘mass media’.” I was invited to speak on alternative search methods, especially concept-based video search of course. The conference was quite an interesting experience, both in terms of speaker presentation conventions (some presenters only used one slide, for decoration), and a very different type of audience (heavily debating via twitter during the conference). I even learned some new words, most notably scookies and clickworkers. Although the conventions are different, there are still many similarities between media studies and the field of multimedia,which could results in interesting cross-fertilizations in the near future. All in all this was a rewaring experience, and I would like to thank the Institute of Network Cultures again for having me as a speaker.